Whether you run a webinar with the aim of selling a product or service or for generating leads, either way you want your viewers to say, “Yes”, right?

Either “Yes, I want to buy what you’re offering” or “Yes, I want to contact you for more information/a consultation/the ‘whatever it is you’re offering me’.”

Did you know that there are simple little things you can do within your webinar that can increase the chance of this happening?

Armand Morin does. He taught just one of these techniques to another speaker at an event and this one tiny change took the speaker’s sales from that event from the typical $15,000 – $20,000 to around $100,000!

That one strategy is now used by speakers and webinar hosts all over the world. 

Armand Morin – one of the pioneers of internet marketing and a highly sought-after international speaker – has made a couple of hundred million dollars in online sales in the last 20+ years. 

In this quick video, Armand shares his strategies for getting more people to buy say ‘Yes’ on your webinars:

We want to get people to say, “Yes”. 

Yes, we are selling… but you don’t have to be overt in doing that. So understand what people want, get agreements along the way and then make the offer. 

As an example of understanding what they want – what if someone’s watching a webinar of mine about how to do a webinar? 

Well, what do they want? 

They want to know how to do a webinar. It’s pretty obvious, right? 

Number two, get agreements. So when I’m talking, many times you’ve heard me say over and over again at this particular point things like:

“Does that make sense?” 

“Do you see what I’m saying right there?” 

“You see what I’m getting at?” 

Just making those small things, because I want you to answer, but I don’t want you to answer verbally, necessarily. I want you to answer in your head.

It’s the answers in your head that actually make a person buy.

In other words, the more conversation I can get where you’re answering in your head and you’re saying, “Yes, yes, yes” in your head, the more likely that you are to purchase from me.

Another way to do this is an optional way is to make the offer upfront. 

I already told you what the offer was. I told you that I’m already had this webinar program and it’s up there. 

So now again, that program that I talked about – this Webinars On Demand program – I’ve also been silently selling it to you the whole time. Right? 

And here’s what I mean. Look at the bottom of my slide. What does it say? 

Well, if you look at the bottom of my slide in the lower left hand corner, it says Webinars On Demand

Let me ask you a question…

What do you think the name of my program is? Webinars On Demand, right? 

So I’ve been kind of silently selling you this, but also you can even take it one step further. 

I can also tell you that this program, typically we sell it for $1,997. I can tell you the price and be perfectly comfortable with that. But I can also tell you that today we’re doing something different. So don’t leave because at the end we have something huge that we’re going to share with you and it has to do with the price. 

That’s all I’m going to say, okay?

You see, you don’t have to be drop-dead serious when you’re talking about this stuff. I joke a lot about my offer many times, because it’s just comfortable for me and I’m not afraid of my offer.

Don’t be afraid of your offer. 

Enhance the offer. In other words, do something that you can do upfront and then come back and teach more about that later on. But also give a reason to buy today. 

So at the end of my presentation, I’ll give you a reason why you should take advantage of this today as opposed to waiting. Because number one, we actually don’t sell this online. 

Number two, remind them of the offer throughout your presentation. 

If you really think about it, I’ve told you and reminded you about my offer without trying to push you like, “Oh, you have to have this. You have to need this. Cancel everyone else’s order because you need this.”

No, that’s not what I said. I just said, “Hey, I’ve got this offer” and it’s fine. I just put it out there.

Some of you might be thinking about it. Some of you not, and that’s okay. I’m fine with it either way. 

But remind them of the offer throughout your presentation so they know that it’s coming up. 

Then the stack is how you do your presentation. This is the one thing Russell Brunson in his book says he made… it was like a hundred million dollars so far, just from what I taught him – the stack.

Russell came to me at an event he was speaking at for me. Russell always sold very low. He didn’t sell very well at all.

And he’d be the first one to tell you that I sat him down. I looked at his presentation and I literally personally rewrote his close and I explained to him, what’s called the stack. It’s how we stack things up at the end of the presentation in order to get people to buy. 

And I explained to him why it works. He went from selling, $15,000 – $20,000 or so each time he spoke at that particular event to I believe he did around $100,000 if I remember right. About $100,000 in sales at that specific event. 

So is that crazy? 

Yeah, but it’s knowing what to do. 

This is something that I created and I’ve taught it to so many people. Most speakers in the world use the stack now to this very day.

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