No matter what sort of business you have, knowing your ‘keywords’ is essential to give you the best possible chance of getting found in the search engines.
So when a potential customer goes to Google.com and searches for what they’re looking for, if you can provide this product or service, you want your business to show in the top results of the search engines, right?
“And how do I do this?” you ask…
Through the process of thorough keyword research.
Now, this is where it can get tricky. Researching and analysing your keywords is rarely quick nor easy… unless you know how.
In the following short video, 10-times best-selling author and traffic and software expert Brian Koz, shows you the easy way to research your keywords. This method isn’t just easy, it’s fun too!
One of the first things you’ll want to do on the content side, whether you have a website or not – and keep mind if you don’t have a site, you can make a basic blog on blogger.com. It’s owned by Google. It’s completely free. If you want your own domain name, they charge around $10 a year or so, but if you don’t want your own domain name then it’s free. So you don’t have an excuse. You can set one up literally in a couple of minutes.
But one of the first things you want to do, regardless of if you’re trying to optimize a site or write an article or blog post, or make a video and get that ranked, is you want to do some keyword research to see what you might have an easier or harder time to rank for.
So in this example, I type in ‘massage chair’ and it will search – in this case I have it find 50 related keywords to ‘massage chair’.
And it’ll give me tons and tons of data ranging from the estimated exact amount of monthly searches. We see one that is over a third of a million searches a month to the broad. Now exact just means people that basically type in only that exact phrase, broad means any phrase that contains that word within it, or those words within it. Then more importantly, it gives them extra data on how many sites on page one have the keyword in their title tag or in their description tag or in their headings.
One of the tricks that I’ve learned is that if there are not a lot of sites that have the keyword in their title tag, especially ones that also don’t have it in their descriptions and such you have a much easier time of ranking.
In fact, if there’s little to no sites that have a keyword in their title, especially for what I call kind of like mid-level keywords and stuff, you have an almost guaranteed chance of ranking on page one, just by having the keyword in your title tag and in your description and on your site.
We have a score where the higher the score the easier it is to essentially rank, but we make it even easier by saying the keywords that you ever really use a chance of ranking for are in green, the hardest ones are in red.
Now, red does not mean you can’t rank. It just means you have to do a bit more work. Whereas green basically means it is like a low-hanging fruit. This is super easy to get ranked.
In this example, we see about a third of a million estimated broad searches over basically 12,000 exacts, so it’s super easy to rank for.
Here’s one with over 18,000 exact searches a month and three fourths of a million broad searches a month. That’s super-easy to rank for almost no one competing over that.
Here’s one literally no one is competing over this term right here.
This is super-easy. You could easily rank for a lot of these terms just by having it in the title of blog posts or title of the video.
So if you want you could write a review on something and have an affiliate link to the products… that’s all fine. I have lots of training on that as well. But what you do is you pick maybe three or so keywords to start with that you later turn into an article or a blog post or something like that, or even a video.
For more help in learning simple strategies like these, head to the next ClickSeminars online event.